WhatsApp Display Name Guidelines
Ensuring your business name complies with Meta's strict branding and display policies.
Your Display Name is the first thing customers see when they receive a message from you. Meta has strict rules to prevent impersonation and spam. If your name doesn't comply, your API application will be rejected.
Branding Consistency
Your display name must have a clear relationship with your business branding. Generic names (e.g., 'Bakery') or names containing locations only (e.g., 'London Shop') are generally rejected.
Formatting & Capitalization
Avoid using all caps unless it's a known acronym. Use Title Case (e.g., 'WaDoot Marketing'). Do not add extra punctuation, emojis, or symbols to the name.
Avoid Prohibited Terms
Do not include words like 'WhatsApp', 'Facebook', or other trademarked terms unless you have explicit permission. Also, avoid terms that imply a generic service like 'Customer Support'.
Official Brand Proof
If your display name is different from your legal name, ensure your website or social media profiles clearly show the relationship between the two.